Zeffirra, Co-founder and Marketing Strategy Partner at OCD, comes with an MBA in Strategy from University of Nottingham and total experience of 12 years in business operations and strategy. She started her career as a banker and works as Head of Operations at one of the leading global private equity firms. A thinking human, a mythology enthusiast, a seeker, lover of all things creative, an organizing junkie, fashion lover, Zeffirra brings a variety of dimensions to her content. She believes that words are the currency of the web. Her writing is capable of informing, engaging and persuading the audience. She writes for various parenting magazines. Her personal blogs can be read here.